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Comprehensive SEO Today

Comprehensive SEO Today

By John Eberhard I’ve been doing search engine optimization (SEO) for over 20 years. It has changed a lot in that time period, in terms of what you should and should not do. Today I advocate a comprehensive list of things to do for SEO: Keyword research: The goal is...

What is a Lead Magnet?

What is a Lead Magnet?

by John Eberhard A common marketing action today is to create what is called a “lead magnet.” This is something you offer that attracts leads. And then you offer that on a website, or via email or via other types of promotion. This is often some kind of information...

Identifying Search Intent

Identifying Search Intent

by John Eberhard Match your content to search intent Understanding and addressing “search intent,” also known as user or keyword intent, is crucial for effective SEO. Ensuring your content aligns with the searcher’s intent should be a top priority in your SEO...

The Importance of a Color Scheme

The Importance of a Color Scheme

By John Eberhard I recently began working on a new custom web design for a veterinary client. The first thing I usually do on such a project is to review 100-150 websites from others in the client’s industry. This gives me ideas, and allows both me and the client to...

Website Hosting Speed

Website Hosting Speed

by John Eberhard Since May of 2021, page loading speed has become a major criteria used by Google in ranking your website. Specifically there are two metrics which I think are the most important to pay attention to in terms of your site speed: Largest Contentful Paint...