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What is Vertical Marketing?

What is Vertical Marketing?

by John Eberhard Vertical Marketing is a term that refers to marketing that targets only a specific type of public or audience, as opposed to marketing to the general public at large. For example, let’s say that you have a product or service that is specifically used...
Google Local Service Ads

Google Local Service Ads

By John Eberhard There is a relatively new option for local businesses to advertise on Google called Local Service Ads. This option has actually been around since 2005, but originally was only available to plumbers. About a year ago Google opened this up to over 70...
Local SEO

Local SEO

By John Eberhard Local SEO has become more and more important for local businesses, i.e. those that serve only a local area, such as health care practices, home improvement businesses, restaurants, etc. For the most part local SEO consists of setting up an account on...
Cheaper Advertising on Google

Cheaper Advertising on Google

By John Eberhard Many smaller advertisers have been scared off of advertising on Google because of high costs per click that can be as high as $40 per click or more in some industries. These higher costs per click are largely driven by having a larger number of...
Online Chat

Online Chat

By John Eberhard I recently set up online chat on two websites and want to share it because I think it is a feature that would help a lot of businesses. You’ve probably seen online chat set up on websites, usually in the form of a button or small window in the bottom...
Planning Your Marketing for 2024

Planning Your Marketing for 2024

By John Eberhard Well we’re into March already. So if you haven’t done a comprehensive marketing plan for the year, it’s time to do so. Here’s what I recommend. Take a look at what marketing actions you took during last year, that were most successful. Which ones...
Is Google Ads Right for Your Business?

Is Google Ads Right for Your Business?

By John Eberhard Google Ads has changed a lot over the years, with changes in the system and even new types of advertising. So how do you know if Google Ads is right for you, and if so, which type of advertising do you choose? There are basically three main types of...
A Facebook “Likes” Campaign for 2024

A Facebook “Likes” Campaign for 2024

By John Eberhard Companies create a Facebook fan page in order to get their business message out to customers or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people who have...
Marketing Pioneers

Marketing Pioneers

By John Eberhard Recently I wrote an article in which I was critical of many of the new marketing “gurus” that you see today. I talked about how most of them don’t even know the fundamentals of marketing, and how what is more important is knowing the fundamentals so...