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A Brand Story Video

A Brand Story Video

By John Eberhard What is a brand story video, and do you need one? A brand story video is a short video, done for a business, usually 2 minutes or less, that introduces and explains who you are and what your business is. It is done interview style, meaning...
Videos with Stock Visual Content

Videos with Stock Visual Content

By John Eberhard Many business owners probably don’t know that it is possible today to have videos made for your company with all or mostly stock visual content. By stock visual content I mean stock photos, and stock video clips. Today there are numerous stock video...
The Basics of Video Marketing

The Basics of Video Marketing

By John Eberhard There has been an explosion of promotional videos over the last several years, but the videos on YouTube don’t always follow the fundamentals. So I thought it would be good to state them. Obviously a promotional video should be good quality in terms...
Videos for Your Business

Videos for Your Business

By John Eberhard Videos are a powerful way to market your business. There are several different types of videos you can make for your business. Testimonial videos. These are more powerful than written testimonials because the viewer can see your client or customer....
Explainer Videos

Explainer Videos

By John Eberhard One of the most challenging aspects of marketing a product or service is to explain the value behind product or service simply and engagingly, especially with products or services that are not widely known or understood. Explainer videos are great for...
YouTube Advertising

YouTube Advertising

By John Eberhard YouTube advertising is where you create a video that can then be displayed before other videos on YouTube. These are called pre-roll video ads, and this is done through Google Ads (Google owns YouTube). The way this works is your video will be...