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Google Local Service Ads

Google Local Service Ads

By John Eberhard There is a relatively new option for local businesses to advertise on Google called Local Service Ads. This option has actually been around since 2005, but originally was only available to plumbers. About a year ago Google opened this up to over 70...
Cheaper Advertising on Google

Cheaper Advertising on Google

By John Eberhard Many smaller advertisers have been scared off of advertising on Google because of high costs per click that can be as high as $40 per click or more in some industries. These higher costs per click are largely driven by having a larger number of...
Is Google Ads Right for Your Business?

Is Google Ads Right for Your Business?

By John Eberhard Google Ads has changed a lot over the years, with changes in the system and even new types of advertising. So how do you know if Google Ads is right for you, and if so, which type of advertising do you choose? There are basically three main types of...
All the Listings on Google Explained

All the Listings on Google Explained

By John Eberhard I find that many people don’t understand all the different kinds of listings on Google when you search for something. What they are and what they mean. Let’s take an example of “Dentist Palmdale, CA.” Sponsored Listings These are the listings that are...
Pay Per Click Tips for 2024

Pay Per Click Tips for 2024

By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google Ads Bing Ad Center Facebook...