702-463-1818 info@torchlighttax.com
What is Vertical Marketing?

What is Vertical Marketing?

by John Eberhard Vertical Marketing is a term that refers to marketing that targets only a specific type of public or audience, as opposed to marketing to the general public at large. For example, let’s say that you have a product or service that is specifically used...
Planning Your Marketing for 2024

Planning Your Marketing for 2024

By John Eberhard Well we’re into March already. So if you haven’t done a comprehensive marketing plan for the year, it’s time to do so. Here’s what I recommend. Take a look at what marketing actions you took during last year, that were most successful. Which ones...
Marketing Pioneers

Marketing Pioneers

By John Eberhard Recently I wrote an article in which I was critical of many of the new marketing “gurus” that you see today. I talked about how most of them don’t even know the fundamentals of marketing, and how what is more important is knowing the fundamentals so...
Marketing Fundamentals vs. Gimmicks

Marketing Fundamentals vs. Gimmicks

By John Eberhard The fundamentals of marketing, which existed long before the Internet and which have not changed due to the Internet, are: Select a product or service to market Figure out what segment of the population will buy it Find out what that segment of the...
Small Business Owner Concerns on Marketing

Small Business Owner Concerns on Marketing

By John Eberhard I’ve been trying out bard.google.com for some research purposes. I asked it: According to polls what are the biggest concerns of small business owners regarding marketing? Here’s what Bard had to say: “Resource Constraints: “Limited Budget: The most...