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What is Vertical Marketing?

What is Vertical Marketing?

by John Eberhard Vertical Marketing is a term that refers to marketing that targets only a specific type of public or audience, as opposed to marketing to the general public at large. For example, let’s say that you have a product or service that is specifically used...
Google Local Service Ads

Google Local Service Ads

By John Eberhard There is a relatively new option for local businesses to advertise on Google called Local Service Ads. This option has actually been around since 2005, but originally was only available to plumbers. About a year ago Google opened this up to over 70...
Local SEO

Local SEO

By John Eberhard Local SEO has become more and more important for local businesses, i.e. those that serve only a local area, such as health care practices, home improvement businesses, restaurants, etc. For the most part local SEO consists of setting up an account on...
Cheaper Advertising on Google

Cheaper Advertising on Google

By John Eberhard Many smaller advertisers have been scared off of advertising on Google because of high costs per click that can be as high as $40 per click or more in some industries. These higher costs per click are largely driven by having a larger number of...