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Comprehensive SEO Today

Comprehensive SEO Today

By John Eberhard I’ve been doing search engine optimization (SEO) for over 20 years. It has changed a lot in that time period, in terms of what you should and should not do. Today I advocate a comprehensive list of things to do for SEO: Keyword research: The goal is...
How to Know When it is Time for a New Website

How to Know When it is Time for a New Website

By John Eberhard How often a business website should be redesigned is a vital question every business owner or marketing director needs to answer. I think as a general rule that a business website should be fully redesigned every 3-4 years. But here are a number of...
What is a Target Audience and How to Determine Yours

What is a Target Audience and How to Determine Yours

By John Eberhard Within the broader “public” out there, there are certain sub-groups, such as people over 50, or Nissan Altima owners, or pet owners, or dental practice owners, or kids age 14-18. In marketing it is important to figure out who buys or will buy your...
What is AB Testing?

What is AB Testing?

By John Eberhard AB Testing Years ago the pioneers of direct marketing (mostly in the direct mail field) came up with what they called AB Testing. This is where you send out at least two versions of some promotion, and test them against each other and carefully track...
What is a Lead Magnet?

What is a Lead Magnet?

by John Eberhard A common marketing action today is to create what is called a “lead magnet.” This is something you offer that attracts leads. And then you offer that on a website, or via email or via other types of promotion. This is often some kind of information...