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A Brand Story Video for Your Business

A brand story video is a short video, done for a business, usually 2 minutes or less, that introduces and explains who you are and what your business is, and helps establish the brand for your company with the audience.

It can be done interview style, meaning interviewing one of the owners or principles of the company. Then while that person is talking, the video goes back and forth between video of that person talking, and what is called B-roll, which is video or still images showing other things in the company. B-roll could consist of showing the products of the company, showing those products being made, showing the staff servicing the company’s customers, or showing the building or multiple locations.

A brand story video can also be done with a script and a voiceover, explaining what the company is all about, and showing visuals of the company and its executives and employees, and the products or services. The voiceover can be done by one of the principals of the company, or it can be a voiceover artist or an AI-generated voiceover track.

The objective of this type of video is to show the essence of what the company is all about. This can include who owner or principle is, what they are about, and what their vision is for the company. Or it can simply feature one product or service line, or talk about or show one aspect of the customer experience.

There are a couple reasons why this type of video is important.

First, it helps a company to build relationships with current or new clients or customers, by introducing them to the company and giving them an in-depth understanding of who they are.

Secondly, a brand story video automates the introduction of the company, its products or services, and what it stands for. So when you are trying to educate a new client or customer on what the company is about, you can have them watch the video, and you don’t have to do that same introduction over and over again.

Third, this type of video helps to drive sales by building the relationships, giving the in depth introduction to the company and by automating the process.

So what types of things should be included in a brand story video?

1. Explain who you are.
2. Explain why you are passionate about what you do, what drives you.
3. What are the services or products you offer?
4. Explain why you are unique in the marketplace, why you are the clear choice for the customer to choose.
5. The call to action, usually where you tell the person watching to contact you and put up contact info on the screen.

Examples

Take the Next Step

To find out more having a brand story video produced for your company, fill out the form at right, or call us at 877-758-7797.

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